Tag: Vision 2040
The Unlikely Star of Oman’s Diversification: How Farmers and Fishermen Outperformed Industry
In 2025, Oman’s fastest-growing non-oil sector was not technology, energy, or manufacturing. It was agriculture and fisheries. New GDP data reveals how modern logistics, processing, and SME integration have turned food production into one of the country’s most reliable engines of economic growth, challenging long-held assumptions about diversification priorities.
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The Productivity Paradox in Oman’s SME Economy
Oman’s SME sector employs more than three quarters of the private workforce, yet contributes only a fraction of total economic output. New data reveals a widening productivity gap that challenges long-standing assumptions about job creation, growth, and private sector development. As policymakers confront this imbalance, the focus must shift from counting firms to improving output per worker.
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From Subsidy to Venture Capital: Inside Oman’s Future Fund Experiment
The End of Subsidy-Led Entrepreneurship For much of the past two decades, SME policy in Oman...
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The Missing Middle: Why Oman’s Startups Stop Growing
Oman’s startup ecosystem is growing in number but not in depth. While micro-enterprises continue to expand rapidly, medium-sized firms remain largely stagnant. This analysis explains how tax thresholds, labor regulations, and financing gaps are creating a “missing middle” that prevents Omani businesses from scaling, and why fixing this structural issue is critical for Oman Vision 2040.
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The Barakah of the Unboxing: Why Luxury Gifting Works as a B2B Content Channel
In the UAE, senior executives are saturated with digital communication. Email, LinkedIn messages,...
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Building Executive Trust in the UAE Through Strategic Content Architecture
The United Arab Emirates presents a contradiction that continues to confuse global marketers and...
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Why Risk Avoidance Is Now the Biggest Threat to GCC Startups
The GCC is moving at a pace that leaves little room for hesitation. New regulations, national...
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Why Continuous Learning Matters for Oman’s Vision 2040 Workforce
Oman’s shift to a knowledge-based economy is reshaping how companies hire, train, and compete....
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HR Analytics in the GCC, How Data Is Reshaping Workforce Strategy
Across the GCC, HR teams are under pressure to support fast economic change. National visions in...
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Omanization 2.0: How Businesses and Talent Can Build Oman’s Next-Generation Workforce
Oman’s economy is entering a decisive phase! Vision 2040 has set the target: by the end of the...
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How Omani Businesses Can Build a High-Performance Culture Aligned with Vision 2040
From Vision to Everyday Practice Oman Vision 2040 calls for an economy powered by knowledge,...
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Can AI Be Fair? Building Ethical HR Systems in Oman’s Vision 2040 Economy
When a new hire in Muscat asks, “Why did the algorithm reject my application?” it’s not just an HR...
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